Boulay Wealth Announces Key Leadership and Governance Appointments

Boulay Wealth, a registered investment advisory firm and affiliate of Boulay PLLP, today announced several leadership and governance appointments that reflect the firm’s continued commitment to serving clients, strengthening its leadership team, and positioning the organization for long-term growth.

Effective immediately, Jay Brown has been appointed President and Chief Executive Officer of Boulay Wealth, Joe Bloodgood has been named Managing Partner, Meghan Hannon has been appointed to the firm’s Investment Policy Committee, Cathy Hogan has been elected Board Governor of BFA Holdings, LLC, and Jon Melander has been elected Board Chair of BFA Holdings, LLC.

“These appointments reflect the depth of talent and leadership within our organization,” said Dave Bremer, Founding Partner of Boulay Wealth and a member of the BFA Holdings Board. “Jay, Joe, Meghan, Cathy, and Jon have each made significant contributions to our clients, team members, and firm. Their leadership will help us continue building on our strong foundation while advancing our vision for the future.”

Jay Brown Named President & CEO

As President & CEO, Jay Brown, AIF®, CFP®, CLU®, ChFC®, will lead the strategic direction of Boulay Wealth. Brown joined Boulay in 2017 and brings more than two decades of experience in wealth management, financial planning, leadership development, recruiting, and practice management. He provides executive leadership, oversees management, and leads the organization’s merger and acquisition initiatives. Brown is also a member of both the Boulay Wealth and BFA Holdings boards.

Joe Bloodgood Named Managing Partner

Joe Bloodgood, CFP®, AIF®, has been appointed Managing Partner of Boulay Wealth, where he will lead the strategic growth and advisor development initiatives. Since joining Boulay in 2013, Bloodgood has built a reputation as a trusted advisor to business owners, high-net-worth families, and individuals. With more than 20 years of experience in wealth management, financial planning, and retirement plan consulting, he specializes in creating personalized strategies focused on wealth preservation, growth, succession planning, and multi-generational legacy planning. Bloodgood also serves as a member of the BFA Holdings Board.

Meghan Hannon Joins Investment Policy Committee

Meghan Hannon, CRPS®, CPFA®, has been appointed to the firm’s Investment Policy Committee, joining current committee members Chad Carlson, Partner and Chief Investment Officer, Scott Nelson, Senior Wealth Advisor, and Michael Johnson, Senior Portfolio Manager. Hannon serves as Partner and Retirement Plan Consulting Leader for Boulay Wealth and has more than 15 years of experience advising organizations on employer-sponsored retirement plans. Since joining the firm in 2020, she has become a recognized leader in retirement plan consulting, helping plan sponsors navigate fiduciary responsibilities, investment oversight, and participant engagement strategies. Her addition to the committee brings valuable retirement plan and fiduciary expertise to the firm’s investment governance process.

Cathy Hogan Elected Board Governor of BFA Holdings

Cathy Hogan has been elected Board Governor of BFA Holdings, LLC. Hogan brings more than 25 years of financial services industry experience and currently serves as Partner, Chief Operating Officer and Chief Compliance Officer of Boulay Wealth. Since joining the firm in 2021, she has led operational, technology, compliance, and client experience initiatives that support the firm’s growth and service excellence. Her leadership has helped strengthen the firm’s infrastructure and scale operations while maintaining a strong focus on client outcomes.

Jon Melander Elected Board Chair of BFA Holdings

Jon Melander, AIF®, CFP®, CIMA®, has been elected Board Chair of BFA Holdings, LLC. Melander currently serves as Board Chair of Boulay Wealth and will now expand his leadership responsibilities by also leading the BFA Holdings board. A Partner since 2016, Melander has more than 20 years of experience in wealth management and financial planning. He advises families, individuals, and retirement plan sponsors on financial planning, retirement distribution strategies, fiduciary responsibilities, and investment oversight. Through his service on both the Boulay Wealth and BFA Holdings boards, Melander has played a key role in guiding the firm’s strategic direction and long-term growth. In his expanded governance role, he will help strengthen alignment across the organization while supporting the firm’s continued commitment to client-focused advice.

These leadership appointments underscore Boulay Wealth’s continued investment in experienced, owner-led leadership and its commitment to delivering personalized advice, fiduciary excellence, and long-term value for clients and future generations.

About Boulay Wealth

Boulay Wealth works with individuals, families and business owners to help assure their financial success. Our focus is to build your wealth and secure your future by partnering with you and integrating our depth of experience in financial planning, investment management, tax, legacy planning and estate and trust services designed to “help you get there”.

Today, our team consists of more than 50 team members dedicated to providing personalized wealth management solutions. We’re headquartered in Minnesota but serve clients across the country.

We’ve experienced steady growth and are proud to be recognized among the best in our industry. In 2025, we were named on the Forbes Top RIA Firms list, a reflection of our commitment to excellence and the trust our clients place in us.

Boulay Wealth is a core pillar of Boulay PLLP, a full-service accounting, audit, tax, wealth management and business consulting firm with more than 300 team members—including 49 partners and over 100 Certified Public Accountants. As a proudly independent and locally owned firm, we remain committed to prioritizing the well-being of our clients, team members and community. This autonomy allows us to provide objective advice and customized solutions for our clients, fostering stronger relationships built on trust and accountability. For our team members, we’ve cultivated a workplace culture rooted in collaboration, stability, integrity and purpose—where every team member has a voice in shaping our future. Most importantly, our independence allows us to reinvest directly into local causes and charitable efforts that reflect our values, strengthening the fabric of the communities we serve.

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Investment Advisory Services offered through Boulay Financial Advisors, LLC a SEC Registered Investment Advisor. Certain Third Party Money Management offered through Valmark Advisers, Inc. a SEC Registered Investment Advisor. Securities offered through Valmark Securities, Inc. Member FINRA, SIPC. Registered Representatives of Valmark Securities, Inc. are located at the Minneapolis/Eden Prairie office(s). See Valmark’s Form CRS.

Boulay PLLP and Boulay Financial Advisors, LLC are separate entities from Valmark Securities, Inc. and Valmark Advisers, Inc. FINRA | SEC | SIPC | ©2021-2024 Boulay | All rights reserved.